He is the co-founder and CEO of SparkToro, all of which he describes as the best digital marketer. Philip Kotler is the father of digital marketing. He is an American professor who has written more than 60 marketing books and is praised for his efforts in establishing marketing as an academic field. Philip Cutler, born in Chicago, USA.
In the US, it is now recognized as the father of modern marketing around the world. In addition to being known as the father of marketing, he has most of the reference book titles on management and marketing principles. They have submitted around 34 books and more than 100 articles in this field, including important and valuable points in digital management and marketing. Many of his articles and books have been translated and used in other languages of the world.
One of his most important books, which is still sold worldwide, is Principles of Marketing. In one of the interviews, Dr. Cutler said that we have three types of advertising. Marketing products, customers and the human spirit.
To become a famous and popular brand, you need to adopt some strategies or strategies. In this way, Coca-Cola couldn't continue to be just a simple drink, but instead became a powerful and famous brand by spending money and implementing some useful strategies. Therefore, in order to be branded and known, in addition to spending money, you must also have specific strategies and programs. Philip Kotler is the founder of digital marketing (online marketing).
Kotler is an American teacher and has written more than 60 books on Digital Marketing. He is an American professor who has written more than 60 marketing books. Through their efforts, digital marketing becomes popular and consolidates marketing as an academic. Philip Kotler is the father of modern marketing.
Whereas, the salary of a senior digital marketing manager ranges from ₹7,09,800 to ₹10 lakhs, who has more than 5 to 9 years of experience in India. While it's easy to remember a time before digital marketing, it's hard to imagine a world without it now. Some argue that Gugliemo Marconi, who invented radio in 1896, was the world's first digital marketer. But it's also an area where you can continue learning over time, gaining new social skills and a better understanding of your audience, as well as keeping up with the digital landscape.
Just because online marketing has become a permanent element of your business plan, doesn't mean that offline digital marketing can't help reinforce your brand strategy. The digital age took off with the advent of the Internet and the development of the Web Series 1.0 platform. People have moved to tablets, phones and computers, which are the areas where digital marketers have gained the most ground. In simple words, digital marketing is the form of product promotion through the Internet or any form of electronic media.
Now that you know who Philip Kotler is and you know his main concepts, I share 27 of his most educational and enlightening quotes with you so that you can keep them in mind when thinking about your own social media and digital marketing strategies. As mentioned above, your digital marketing salary depends on your skills, experience, and organization size. Content, creativity, consistency, communication and customer personalization are the five most important C's in digital marketing. There is no clear answer to how difficult it is to master digital marketing, as there are in many creative fields.
As for an executive level position, the highest salary in digital marketing is approximately INR 5,000,000. It should be noted that theories about modern marketing can change every ten years, but if you, like David Aguilar, another father of advertising science, think that the theories you have worked on can be used for centuries. In a world where more than 170 million people use social media on a regular basis, all working professionals are expected to be familiar with at least the fundamental principles of digital marketing. .