Philip Kotler is the father of digital marketing. He is an American professor who has written more than 60 marketing books and is praised for his efforts in establishing marketing as an academic field. Born in Chicago, USA, he is now recognized as the father of modern marketing around the world. In addition to being known as the father of marketing, he has most of the reference book titles on management and marketing principles.
They have submitted around 34 books and more than 100 articles in this field, including important and valuable points in digital management and marketing. Many of his articles and books have been translated and used in other languages of the world. One of his most important books, which is still sold worldwide, is Principles of Marketing. In one of the interviews, Dr.
Cutler said that we have three types of advertising: marketing products, customers and the human spirit. To become a famous and popular brand, you need to adopt some strategies or strategies. In this way, Coca-Cola couldn't continue to be just a simple drink, but instead became a powerful and famous brand by spending money and implementing some useful strategies. Therefore, in order to be branded and known, in addition to spending money, you must also have specific strategies and programs.
Philip Kotler is the founder of digital marketing (online marketing). He is an American teacher and has written more than 60 books on Digital Marketing. It was with his efforts that digital marketing became popular and consolidated marketing as an academic field. The digital age took off with the advent of the Internet and the development of the Web Series 1.0 platform.
People have moved to tablets, phones and computers, which are the areas where digital marketers have gained the most ground. In simple words, digital marketing is the form of product promotion through the Internet or any form of electronic media. Content, creativity, consistency, communication and customer personalization are the five most important C's in digital marketing. As for an executive level position, the highest salary in digital marketing is approximately INR 5,000,000.
It should be noted that theories about modern marketing can change every ten years, but if you think that the theories you have worked on can be used for centuries like David Aguilar - another father of advertising science - then you are on the right track. In a world where more than 170 million people use social media on a regular basis, all working professionals are expected to be familiar with at least the fundamental principles of digital marketing. Philip Kotler's work has been instrumental in helping people understand how to use digital media effectively for their business needs.