The future of marketing technology is an exciting one, with data feeding a complete 360-degree view of the customer, cutting-edge technologies such as augmented reality and virtual reality, and the emergence of 5G. These advancements are allowing brands to market products by placing a digital layer over reality in “marketing hot spots” located in strategic locations, both online and offline. With this new configuration, marketers will increasingly need to adopt cloud-based collaboration tools to shape marketing agencies in the post-pandemic world. Social distancing has forced everyone to reimagine spaces where marketing used to thrive, including conferences, exhibitions and seminars.
Marketers must devise new strategies to capitalize on the new digital spaces that are replacing these traditional events. This year has certainly impacted all our activities, but its consequences will not affect the communion between marketing and technology. Investing in MarTech may be the best way out of the dire situation that COVID-19 has put companies in. Xactly works with Vista Equity Partners to drive product growth and innovation.
This increase in digital convenience means that brands will need to produce much more content in the next decade to “supply the digital shelf” and ensure that the content of their products and services is easily distributed to a large number of new digital stores. Artificial intelligence is making marketing smarter with machine learning and natural language processing algorithms that analyze and process data faster than the average human mind to make marketing processes super smooth. Your company is an ecosystem that must evolve, adapt and change continuously with the market and with the needs of your customers. Several emerging technology trends can change the way marketing is carried out, this is not only exciting for marketing technologists, but also for their target audience, who deserve to be introduced to new experiences.
So what's next? How should technology and processes be reimagined for the next evolution? This is every part of the process in the plan for the future of email marketing. To meet the demand for content, marketers will look for new ways to automate creativity while maintaining the brand. Finding the right solutions (and the right number of them) will require careful consideration by marketers in the coming years, as the number of MarTech solutions is not going to decline any time soon. The pandemic has forced marketing teams to work remotely, something marketers only saw as a growing trend before COVID-19. Blockchain improves trust between marketers and their target audience by creating a transparent environment where one party doesn't feel exploited. In marketing, emerging technologies are every marketer's dream, because they take the efficiency of their marketing efforts to the next level.
Using Gould's questions as a check can ensure that you're not unnecessarily incorporated into a marketing trend that doesn't fit your business well. On the one hand, marketers can quickly get overwhelmed and can't find the right MarTech solution for their needs. The metaverse is the current futuristic mix of virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), culminating in a new immersive 3D experience in which users blur the physical with the digital. Influencer marketing has become popular very quickly, followers can leverage their audiences and collaborate with brands. This means that marketing can be done in both real world and virtual world settings, changing the entire marketing paradigm as we know it. You might be better off not embracing a new marketing trend if you don't understand or can't use technology properly, but you're only doing it because other companies use it.
The future of marketing technology is an exciting one, with many opportunities for brands to capitalize on emerging trends and technologies.