The future of digital marketing is an exciting one, with new technologies and trends emerging every day. In the coming years, digital marketers will need to stay on top of the latest developments in order to remain competitive. Voice and mobile search are becoming increasingly important, and videos are the preferred medium for capturing attention. Automation is also set to play a major role in digital marketing, with more than 85% of ads expected to be executed through automation in the near future.
The use of IoT (Internet of Things) is predicted to reach 41 billion by 2027, and this will have a major impact on digital marketing. Companies will need to focus on presence and location-based announcements in order to make the most of this technology. Additionally, consumers are becoming more discerning, and companies must tailor their services to meet individual needs. Video marketing is a powerful tool for increasing engagement levels, and YouTube is already surpassing Facebook as the second most visited site.
Live streaming is also becoming increasingly popular, and marketers should take advantage of this trend by publishing video content for their websites. Content marketing is making a comeback, and companies should focus on producing high-quality content that resonates with their target audience. Automated digital assistant solutions can also help companies reach more people with their messages. Finally, entrepreneurs and small businesses should take the time to reflect on past efforts in order to stay ahead of the competition.