What are the Essential Elements of Digital Marketing?

Learn about essential elements of digital marketing such as SEO strategies, web design & development, content & email marketing & more.

What are the Essential Elements of Digital Marketing?

The foundation of digital marketing success, search engine optimization (SEO) is a set of strategies designed to improve your ranking in online search results. It's no surprise that 75 percent of people don't look beyond the first page of search results. This is why it's essential to have a website that leaves a positive impression on potential customers. Nearly 95 percent of a person's first impression is related to web design, making it a crucial factor in your online marketing plan.

If your site looks outdated or takes too long to load, visitors will likely look for the Back button. Our web design and development teams specialize in creating websites that drive results for our clients. All of our designs are also mobile friendly, so your site will look great and work well no matter what device someone uses to access it. To improve your search rankings and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy.

Content marketing is an effective way to generate leads and revenue, as it produces three times more leads than traditional marketing. Quality content is a key component of content marketing. Online advertising involves bidding and buying relevant ad units on third-party sites, such as display ads on blogs, forums, and other relevant websites. Ad types include images, text, pop-ups, banners and videos.

Retargeting is an important aspect of online advertising. Retargeting requires a code that adds an anonymous browser cookie to track new visitors to your site. Then, as the visitor goes to other sites, you can show them ads for your product or service. This focuses your advertising efforts on people who have already shown interest in your company.

Content marketing is an important strategy for attracting potential customers. Posting a regular cadence of relevant, high-quality content online will help establish thought leadership. You can educate target customers about the problems your product can help them solve, as well as boost SEO rankings. Content may include blog posts, case studies, white papers, and other materials that add value to your target audience.

These digital content assets can be used to acquire customers through organic and paid efforts. Email is a direct marketing method that involves sending promotional messages to a segmented group of prospects or customers. Email marketing continues to be an effective approach to sending personalized messages that target customer needs and interests. It is most popular for e-commerce businesses as a way to stay in the minds of consumers.

Mobile marketing is the promotion of products or services specifically through phones and mobile devices. This includes mobile advertising through text messages or advertising in downloaded applications. However, a comprehensive approach to mobile marketing also includes optimizing websites, landing pages, emails, and content for an optimal mobile experience. Programmatic advertising is an automated way of bidding on digital advertising.

Every time someone visits a web page, profile data is used to auction off the ad impression to competing advertisers. Programmatic advertising provides greater control over which sites your ads are shown and who sees them, so you can better target your campaigns. Social media marketing is a key component of digital marketing. Platforms such as Facebook, Twitter, Pinterest, Instagram, Tumblr, LinkedIn and even YouTube offer digital marketing managers paid opportunities to reach and interact with potential customers.

Digital marketing campaigns often combine organic efforts with sponsored content and paid advertising promotions on major social media channels to reach a wider audience and increase brand momentum. Video marketing allows businesses to connect with customers in a more interactive and visually engaging way. You can display product launches, events and special announcements, as well as provide educational content and testimonials. YouTube and Vimeo are the most used platforms for sharing and advertising videos.

Pre-roll ads (shown for the first 5 to 10 seconds before a video) are another way digital marketing managers can reach audiences on video platforms. According to a survey conducted by the Digital Marketing Institute of more than 200 global marketing leaders, digital marketing strategy and planning was considered one of the four most important skills companies should possess. In today's rapidly evolving digital environment, any company that doesn't manage and evolve effectively by using digital marketing as part of its overall marketing plan risks being outperformed by competitors and considered obsolete in the eyes of customers. By implementing an SEO strategy that follows best practices, your organization is more likely to rank among the top results based on specific keywords.

Ultimately, this will improve the visibility of your website and increase the likelihood that a potential customer will interact with your brand. In addition, SEO can help boost overall brand awareness for your business, position your brand as a leading authority in your industry, and generate more quality leads. Not only is this element useful but with automation tools available today email marketing is even easier because it doesn't take up much time or cost that much money. With this approach you have the opportunity to make your marketing efforts completely personalised to you. And with the growing popularity of smartphones and instant email notifications it may be more effective than ever. Just like you can't survive without water your business won't do it without a solid social media strategy - it's the number one way to improve brand awareness and build relationships with followers. The good news is that you don't have to be present and active on every social media site; you just have to choose the ones that best fit your industry. You don't drink water from time to time; you incorporate it into your daily life - this is how you should see implementing social media marketing in your strategy. Decide with your team or agency which social networks work best for you.

Nick Parrillo
Nick Parrillo

Hipster-friendly zombie nerd. Avid pizza ninja. Friendly tv ninja. Evil food geek. Proud burrito aficionado.

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