Those users naturally go out and buy a GoPro before creating even more unique UGC videos, which in turn promote the GoPro brand and increase sales. Unfortunately, re-sharing that content without explicit permission is a surefire way to kill goodwill and annoy some of your best brand advocates. People ultimately trust other people more than celebrities or brands themselves, so your content must come from real advocates. In the example video below, one users uploaded Harry Potter characters for an special Hogwarts-ian Elf Yourself video.
Jib Jab let users upload photos of friends and family member’s faces, which are then pasted onto Jib Jab’s animated dancing elves.
What is the meaning of user-generated content?
The information might be a photo, video, blog or discussion forum post, poll response or comment made through a social media website. NASDAQ uses TINT across a number of different channels when they’re running a big event, meaning the social shares get seen on large screens in Times Square and TV monitors all over the world. They might just feel like a normal person who happens to have grown a decent social media following, and this means their profile is less of a channel for advertisement and more of a channel for entertainment. The result of more UGC in your marketing means higher levels of brand enthusiasm and the cultivation of more loyalty toward the brand.