Developing customer profiles and leveraging social media are two of the most effective ways to encourage promotion among your customers. Knowing who your ideal customer is and what they want from your business is essential for any successful sales marketing campaign. Here are 18 proven strategies to help you build your customer base and attract more customers. Incorporate reference-generating activities into the sales process.
Send follow-up emails to make sure customers are happy with their purchases, and then follow up with another email asking for recommendations. Consider offering incentives if the selling price justifies it. A quick way to develop customers is to contact your current network and ask them specific questions about your product and market. If you're creating a product for a specific niche, you're likely to know people who are already in that niche.
Kristian Tanninen suggests that paid advertising should only be used by companies that have existing products on the market. It's much easier to develop an effective marketing strategy for one person than it is for each person; not every person will want the exact same thing, so you have to cast a huge network to attract mass attention. Promote your vacation package as the most comprehensive, affordable, and family-friendly offer available, and plan ways to place you and your information where people in your target market can find it when they're ready to buy. But the best marketers are humble enough to talk to their market and validate their hypotheses, even if they know they're right.
You'll have a clearer understanding of the words your market uses to describe your problems, so you can write a perfect copy of high-converting sales when the time comes. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile friendly. Jay Baer describes a brand advocate as a “volunteer marketer”, a customer who proactively uses his time and social capital to promote a company or cause. The best way to make the most of your online marketing strategy is to mobilize your loyal brand ambassadors.
If you're targeting marketers or entrepreneurs, you'll face stiff competition for search terms in your niche. Reduce the focus of your ideal customer and avoid making general statements about the target market, such as all women, all men, or all Baby Boomers. Given that many marketers don't meet their goals, it's a good idea to leverage the influence of your customers. They can optimize their marketing or write content about how major companies structure their marketing efforts. Creating a Call to Action (CTA) and creating a mailing list with email marketing are two of the most effective ways to get more customers. Make sure you have an effective sales process in place that includes reference-generating activities and follow-up emails.
Offer incentives if it makes sense for the selling price. Reach out to your current network and ask them specific questions about your product and market. Promote your offer as the most comprehensive, affordable, and family-friendly option available, and make sure you place yourself where people in your target market can find you when they're ready to buy. Talk to your market and validate their hypotheses even if you think you know what they want. Leverage the influence of loyal brand advocates by mobilizing them for online marketing. Finally, reduce the focus of your ideal customer and avoid making general statements about the target market.
By following these 18 proven strategies, you'll be able to attract more customers and grow your business.